Tara Bartlett

Tara joined Shiftlab in 2021, bringing more than 20 years of expertise in SaaS Marketing for high-growth organizations. Tara specializes in writing on topics including retail technology, retail operations, workforce strategy and B2B Saas Marketing. Previous to Shiftlab, Tara worked for iQmetrix where she played a core role overseeing the brand, product marketing and demand generation.